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Strategy Before Aesthetics

When great creative starts with understanding what the business actually needs. Then every creative choice has a purpose.

About Day

Creative thinker. Business minded. Always curious.

The longer I’ve worked in creative, the less interested I’ve become in making things simply look good. I’m far more interested in understanding what a brand actually needs and using creative to help get it there. Today, I bring together brand strategy and creative leadership, using a designer’s eye to solve business problems and a strategist’s mindset to shape the work.

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Beyond the Brief

A closer look at how I think.

These projects go beyond the finished work to show where the challenge started, the opportunity I saw, and how creative helped move the brand forward.

Get in Touch

Working on something interesting? Tell me about it. I’m always up for a big idea, a brand challenge, or a good creative problem to solve.

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